Friday, November 16, 2012

Reliable Web Hosting Thanks to Fatcow

Since learning about web hosting in my E-Marketing class, I took it upon myself to check out some web hosting sites that I may be interested in using. The one that caught my eye happened to be a site called Fatcow. Fatcow is a web hosting site most suitable for small businesses offering the best customer satisfaction and support, real value to your business, easy pricing, simple user-friendly options and personalized service to small businesses. 

The simplest option Fatcow offers is its 'MiniMoo' package, which helps users start off their site on the internet by providing them with their own domain name and email address priced at just $5 per year! The 'Original Fatcow Plan' includes disk space, bandwidth, easy to use site creation tools, easy to install blog and forums, free Google and Yahoo! advertising and selling options such as credit card and PayPal integration. This plan would be best suitable for small businesses as they strive to make a profit via the Internet. This package is priced at only $3.15 per month, how cheap!

So be sure to check out this awesomely-named site in your quest to create your own up and running website! 

Sunday, November 11, 2012

Instagram on the Internet

It's official. Instagram is no longer a strictly mobile app! Instagram has created mini-profiles for all of its users so that people can look through other's photos while on the web rather than their smart phone. This small fact has undoubtedly created a buzz, as many people enjoyed the mobile app and fear its online version will steer it towards that of Facebook. I have heard an array of complaints, especially when it comes to advertisements. While using Instagram, not one person has had to worry about viewing those annoying ads that pop up along their screen. But will Instagrams debut on the world wide Internet succumb itself to annoying ads?! Who knows but people are talking!

But let's not get ahead of ourselves here. Instagram is nowhere near the capabilities of Facebook, as Instagram is not yet a full-blown site. Many of you probably aren't aware that you can view your own page by typing in username). The reality is that Instagram is not a site that you can visit to 'stalk' your friends, typing in their names and becoming friends. It has simply made a page for its users, showcasing your photos and information on a small scale webpage, such as the photo shown above^. But what does this mean for Instagram? It could mean that companies may jump on the mobile app bandwagon, creating their own page and passing it along to their consumers and fans! But who knows, Instagram may still have a long way to go before marketers are interested in showcasing themselves and their companies. Until then, let's enjoy Instagram for the simplicity it is known for; simple photo sharing!

Be creative. Be engaging. Go viral.

"Be creative. Be engaging. Go viral.," is the slogan for the up and coming marketing company called Thinkmodo. Thinkmodo mashes up viral fun with marketing function to create effective viral video campaigns for brands. Their unique strategy generates tremendous online engagement and valuable earned media coverage worldwide. They are based in New York City and founded by writer-filmmakers and digital geeks James Percelay and Michael Krivicka. 

I first got a glimpse of this viral marketing company while watching the Today Show one morning. I had never heard of this company until they started playing snippets of their viral videos that I have seen in my Professor Taylor’s marketing class. Immediately I was intrigued because of my interest in e-marketing. I thought how perfect it was for filmmakers to embark in the marketing industry since anything going viral these days automatically generates buzz. Their videos for products like The Popinator or a watch by TechnoMarine automatically increased sales and traffic to websites just because of these viral videos. 

While searching through Thinkmodo’s website of all their viral videos, one that grabbed my attention was for the Technomarine watch. Thinkmodo actually created an underwater night club that one must see to believe. The link below directs you to the Vimeo website that has the video of an unbelievable transformation of a pool that becomes a fully stocked nightclub. Go ahead and click!

Do you think a viral video should be produced for all companies to gain tremendous online engagement? Or do you think this is just fad. Personally, I love these videos and who doesn’t want to get the people talking about your product! To me, Thinkmodo is brilliant for producing these videos and would not be surprised if more companies like Thinkmodo start popping up.