"Be creative. Be engaging. Go viral.," is the slogan for the up and coming marketing company
called Thinkmodo. Thinkmodo mashes up viral fun with marketing function to
create effective viral video campaigns for brands. Their unique strategy generates
tremendous online engagement and valuable earned media coverage worldwide. They
are based in New York City and founded by writer-filmmakers and digital geeks
James Percelay and Michael Krivicka.
I first got a glimpse of this viral marketing company while
watching the Today Show one morning.
I had never heard of this company until they started playing snippets of their
viral videos that I have seen in my Professor Taylor’s marketing class. Immediately
I was intrigued because of my interest in e-marketing. I thought how perfect it
was for filmmakers to embark in the marketing industry since anything going
viral these days automatically generates buzz. Their videos for products
like The Popinator or a watch by TechnoMarine automatically increased
sales and traffic to websites just because of these viral videos.
While searching through Thinkmodo’s website of all their
viral videos, one that grabbed my attention was for the Technomarine watch. Thinkmodo actually created an underwater night
club that one must see to believe. The link below directs you to the Vimeo website that has the video of an unbelievable
transformation of a pool that becomes a fully stocked nightclub. Go ahead and click!
Do you think a viral video should be produced for all
companies to gain tremendous online engagement? Or do you think this is just
fad. Personally, I love these videos and who doesn’t want to get the people
talking about your product! To me, Thinkmodo is brilliant for producing these
videos and would not be surprised if more companies like Thinkmodo start
popping up.
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